Innocean Group Australia was won the brand strategy, creative, and media account for Geotab, a global leader in fleet management solutions and connected transportation. In addition, lowercase, the Innocean Group Australia’s consultative company, has been selected to lead the research for Geotab to measure and bridge the gap between the ANZ and Southeast Asia B2B strategy.

The win, achieved following a competitive pitch process, underscores Innocean’s comprehensive, end-to-end solution that combines consultancy, market-leading AI research product TBX, strategy, creative, and now media. The strategic collaboration will use these strengths to enhance Geotab’s market presence and drive growth across the Asia-Pacific region.

Geotab is a global leader in connected vehicle and asset solutions, with headquarters in Canada. It uses advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimising costs. Geotab has more than 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles.

Lia Geraissate, APAC marketing lead at Geotab, stated, “We are excited to work with Innocean and lowercase to elevate our brand and optimise our strategies. The combined expertise of both agencies will help us better understand our markets and deliver superior value to our customers. This partnership is a significant step forward in our mission to lead the fleet telematics industry in innovation and customer satisfaction.”

Jasmin Bedir, CEO of Innocean, added, “We are thrilled to partner with Geotab and bring our expertise in brand strategy, creative, and media to support the company’s growth ambitions in the fleet telematics sector. Creating impactful and innovative messaging that resonates with diverse audiences across APAC  is something we’re passionate about.”

This partnership marks a significant milestone for Geotab as it continues to expand its footprint and enhance its service in the fleet telematics industry.