Creatives carry a lot of ideas in their heads. It’s a side effect of their relentless curiosity. It has always been so.

Most of these ideas are wasted. In the past, creatives found that turning an idea into anything was an overwhelming task. And some gave it a go, only to smash themselves and their ambitions against an unconquerable obstacle.

Now you can find out anything you want – or need – to know in minutes. Gain access to anyone you need to. And find the tools you need to do anything.

Three young creatives at M&C – copywriter, Jonno Seidler; ‎senior social content writer, Laura McWhinnie and copywriter, Lauren Ami Macdonald have done all of that. Just look at what they’ve done on the side with their creative passions.

Lauren Ami Macdonald is going to curate her first themed art exhibition.

Laura McWhinnie is the founder of This Island Life

Jonno Seidler is the co-founder of Keep Sydney Open

The Inside the Passion Pod videos were created with sponsors, Flint Productions, Alt.vfx and Arc Edit. Next week, M&C executive creative director, Michael Canning, shares his understanding of why creativity runs high at M&C.

Here are the other editions in the series:

Inside the Passion Pod. Exploring creatives’ passions on the side. #5: Justin Drape and Scott Nowell

Inside the Passion Pod. Exploring creatives’ passions on the side. #4: Matt Smith & Chris D’Arbon

Inside the Passion Pod. Exploring creatives’ passions on the side #3: David Nobay & Simon Lister

Inside the Passion Pod: exploring creatives’ passions on the side. #2: Ruben Cirugeda

Inside the passion pod: exploring creatives’ passions on the side. #1: Nick Worthington