Liquid Death’s stunts are as provocative as the brand’s name. Always. Its walk on the wild side ideas are also fun. Always. The brand’s latest pings off an internet comment, “I’d rather lick sweat off a fat’s guy’s back than drink Liquid Death.”
So it ran the Better Than Back Sweat? Official Taste Test starring fat guy Zach ‘Zackass’ Holmes.
In the campaign video that really annoying TikTok voice introduces the taste test and proclaims the result, “It’s official, 10 out of 10 real people prefer the taste of Liquid Death over licking the sweat off a fat guy’s back.” Between these comments, viewers get to squirm as they watch people try to lick Holmes’ back.
The campaign was the third challenging taste test created and produced in-house:
The first was this:
The brand doesn’t only conjure up confronting taste tests. Here’s a selection of the ideas that have made the brand notorious:
