London agency, isobel’s, annual Christmas cards are a celebration of its people, an embodiment of the agency’s culture and approach to its work, and ultimately a reflection of isobel’s commitment to creativity and craft.

Each is a clever comment in pictorial form. This year the agency observes that nothing could be more Christmassy than a seasonal skate on the ice. And the agency has taken it one step (slide) further and gone all out as a National Hockey League (NHL) style ice hockey team.

The agency became professional ice hockey players for the day in their annual Christmas card shoot, covered in bruises, scars and revealing grins littered with broken teeth.

Sporting bold, custom red and yellow kits adorned with Team isobel logos, and complete with helmets, gloves, and matching stripes, the team embraced the full NHL look for the striking image shot by isobel in-house.

“isobel is a team. We work hard and play harder,” stated isobel creative founder, Rob Fletcher. “So this year, for our annual Christmas card shoot, what could be better than unveiling the new ice hockey team… ‘Team isobel’? Every year, we try to go one step further. Bigger, better and colder than ever before. Hell yeah.”

isobel’s back catalogue of looks includes Swan Lake (2016), State Penitentiary (2021 – the year the UK was shutdown hours before Christmas), the Salvation Army (2019) and a Dutch Master (2022, in defiance of a crappy year).