There’s something wonderful about a classic poster campaign, in which the headline talks to you as if you were a friend and works with the image as if it was its ally.
This classic global campaign, Live the InterContinental life, was created by J.Walter Thompson London for Intercontinental Hotels Group.
Each of the lines shares a piece of the InterContinental brand’s philosophy on travel and is underlined by an image that snares the reader’s heart.
The campaign launched earlier in the year in Brazil and Shanghai and has just launched in the UK.
The execution above has kicked off the UK campaign in Heathrow, Glasgow and Edinburgh, and is also running at JFK.
The execution below will run in Dubai airport from July 1.
Credits:
Creative agency: J. Walter Thompson London
Head of art: Dave Dye
Creative director: David Masterman
Planner (creative agency): Shekhar Deshpande
Global business director: Johnnie Mitchell
Board account director: Katherine Page
Project manager: Verity De Courcy Norman
Media agency: Mindshare
Client: Intercontinental Hotels Group
Jayne O’Brien: Senior vice president, global brands and marketing services.
Simon Scoot: vice president global brand strategy – luxury & lifestyle brands
