Here’s a little piece of reality about silence. Silences that hurt. For the launch of the Rugby World Cup in France, the Victimes & Citoyens association and agency, joga, have launched a campaign to raise drivers’ awareness of the dangers of the ‘’third half ’’.
It’s a story we have all witnessed. Two friends are watching a match in a bar. They’re laughing, they’re happy, they’re drinking. At some point, it’s time to go home. One wants to take his car. He’s not dead drunk, but he’s had too much to drink. His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he’s doing.
Beginning September 8, millions of fans across France will be celebrating and supporting their teams. But to ensure that this event remains a celebration for all, it’s vital to raise awareness as much as possible of the dangers of driving under the influence of alcohol (or drugs) after matches.
The campaign for Victimes & Citoyens is supported by the French Road Safety authority, MILDECA and GMF. The campaign film was directed by David Findlay through Solab.
“Having a few drinks with friends without worrying about coming back from the evening – this behaviour is still too often trivialised. Alcohol still accounts for 30% of road deaths. This campaign comes at the start of the Rugby World Cup. These convivial moments are favorable conditions for excesses, including alcohol consumption. The consequences on the roads are tragic,” stated Julien Thibault, president of the Victimes & Citoyens association.
Credits:
Client: Victimes & Citoyens
Julien Thibault: President
Christophe Tomas: National Delegate
Agency: Joga
Olivier Lopez: CEO & Co-Founder
Clément Audard: Chief Strategy Officer & Co-Founder
Antoine Defaye: Chief Creative Officer & Co-Founder
Production Company: Solab
Director: David Findlay
Edouard Chassaing: Executive Producer & Co-Founder
Nicolas Tiry: Executive Producer & Co-Founder
Lina Maldonado: Production Director
Alexis Peillet: Head of Production
Hugo David, Bryan Tournié, Gaetan Beaudonnet & Andrea Phauk: Production Managers
David Findlay & Edouard Tardan: First Assistant Director
Julien Meurice: Director Of Photography
Raphaël Charpin: Sound Engineer
Sound Production : Thedog
Media Agency: Tyers
