Immanuel Kant was one of the world’s greatest thinkers. Without the ideas of this German philosopher, our understanding of democracy, freedom, peace, and justice would still be vastly different today. Yet, today Kant is hardly read – his works are challenging and not easily accessible, especially for young people.
With wars and conflicts in 2024 making Kant’s ideas for peace and better coexistence more important than ever, German association Friends of Kant and Königsberg worked with AI-first agency, Jung von Matt CREATORS to bring Kant back to life, using AI to create a modern-day persona designed to appeal to a Gen Z audience.
The result is Manu, a 23-year-old influencer who, as @manumanukant, lives a typical young life in 2024. With an Instagram bio that describes himself as “Spreading good vibes and deep thoughts”, he’s a handsome young guy who shares images, selfies (himself looking soulful in bookstores for example), stories, and reels and comments.
But alongside this aesthetic feed, Manu manages to convey profound philosophical concepts in contemporary language, casually introducing his followers to Kant’s philosophy. In one post, for example, he analyses the song lyrics of Miley Cyrus’ Flowers, explaining how they tie in with his ideas about the importance of self-respect and autonomy.
Alongside the Manu account, JvM also created an Instagram Teleprompter filter, FacesForPeace, allowing people to record one themselves reciting one of Kant’s nine articles from Perpetual Peace. This work was published by Kant in 1795 and describes how eternal peace can be achieved – a goal still worth striving for even after 300 years.
The entire Manu account was created using the GenAI platform, Stables. His appearance, his voice, his texts – every component of the new Kant has been translated and brought to life as authentically as possible over 300 years. Initially, an AI-generated face based on paintings of the philosopher was projected onto a stand-in model, and a large language model was fine-tuned with Kant’s original texts and adapted to a younger language. His voice is a synthesised and AI-generated version of the real-life TikTok influencer, Ole Liebl.
All the elements were carefully brought together to create an authentic influencer, who has already built an organic community. Since quietly launching on Instagram and Threads in January, the account, which was designed to peak on April 22, Kant’s 300th birthday, has achieved over 384.8 thousand impressions, reached 82.4 thousand accounts, and has an engagement rate of 51.2%. The FaceforPeace filter, meanwhile, has a conversion rate of 61%.
“Using artificial intelligence to promote humanistic thinking may sound like a contradiction,” stated Robert Andersen, managing director of JvM CREATORS. “But in reality, it shows how role play with an AI persona can inspire a new generation about Kant’s school of thought.”
“Immuanuel Kant’s thinking is still as fresh as it was 300 years ago. Finally, we have the technological means to make a younger generation not only fall in love with his looks, but also with his philosophy,’ added Daniel Schaefer, CCO, Jung von Matt.
Credits
Agency: Jung von Matt
Managing Director: Robert Andersen
Lead Machine Learning Engineer: Moritz August
Senior Motion Designer: Jasmin Singh
Senior Art Director & Production Design: Christian Schumann
Senior Motion Designer: Julian Schau
Project Manager: Anjuli Kaltenborn
Junior Copywriter: Dana Schönefeld
Creator, JvM Academy: Lea Hauprich
Student Assistant Copy: Matthias Detjen
Student Assistant Art: Vera Seergew-Arndt
