Two years ago, Jung von Matt and initiative, Laut gegen Nazis e.V. (Loud Against Nazis), began a campaign to fight the far right in Germany, with clever ideas that stop Nazi ideals from spreading. The campaign, Rights Against Right, began by creating a database of more than 200 codes that are being used by far-right extremists to spread hate using fashion. The following year, the partners secured the trademark rights for the bestselling right-wing code, Enness, (phonetic spelling for ‘NS’ or ‘National Socialism’).
Now, Jung von Matt and Laut gegen Nazis e.V. have secured trademark rights to Germany’s largest Nazi online shop, Druck18, Germany’s largest right-wing extremist online shop. The shop may no longer be operated under the name.
The goal is to prevent the right-wing extremist scene from commercially using the name, permanently disrupting one of the central distribution channels for right-wing propaganda. Druck18 is considered the flagship of Nazi merchandise and is run by Thuringian neo-Nazi, Tommy Frenck, one of the central figures in the right-wing extremist scene. The shop sells hundreds of items with racist, antisemitic, and historical revisionist content, including common codes such as ‘HKNKRZ’ (an innuendo for the Nazi Swastika), ‘HTLR’, and ‘Wehrmacht wieder mit?’ (Wehrmacht again with us?). Rights Against Right has also secured the rights to those phrases during the last two years.
Here is Jung von Matt’s earlier work in detail:
