Betting advertising keeps getting wilder and this one, staging Picklebet’s arrival in the big league with the market leaders, is the wildest yet. Beneath the zaniness of the pickle metaphor by agency, Kerfufflem is the idea of betting as social fun and a clear intention to stand out.
Damon Oudejans, co-founder at Picklebet, stated, “This isn’t just our first brand campaign — it’s a statement. One that says Picklebet is here to entertain, to shake things up, and to bring a new kind of energy to betting culture. We didn’t want a brand campaign that blended in – we wanted one that kicked the door in. Something loud, a little unhinged, and unmistakably us. And with the help from the gang at Kerfuffle, that’s what we’ve done.”
Josh Stephens co-founder and CCO at Kerfuffle, added, “When we started Kerfuffle, we weren’t looking for safe. We were looking to partner with businesses who have a bold ambition to really put themselves out there. Enter Picklebet — a team with zero interest in blending in. Together, we set out to create work that doesn’t just command attention, but gets a reaction — preferably loud, possibly confused, definitely entertained… and this is just the beginning.”
Picklebet’s first brand campaign was directed by Sweetshop’s Jesse James McElroy and supported by an original score by Partiboi69, and will roll out nationally across all channels.
Credits
Client: Picklebet
Creative Agency: Kerfuffle
Production Company: Sweetshop
Director: Jesse James McElroy
Producer: Melissa Weinman
Co-Managing Directors: Edward Pontifex & Greg Fyson
Executive Producer: Kate Roydhouse
Director of Photography: Aaron McClisky
Production Designer: Ruby Mathers
Prosthetics: Odd Studios
Post Production: ARC Edit
Post Production Producer: Winnie O’Neil
Editor: Jack Hutchings
Colourist: Fergus Rotherham
Online: Eugene Richards
Sound: Bang Bang Studios
Sound Engineer: Sam Hopgood
Music Composition: Partiboi69
Music Supervisor: Charmedimsure
Content Production Company: Eric, Tom & Bruce
Content Director: Jake Ward Brand Photography: Chris Budgeon
Re-touching: Dave Mercer
