“For families who tube feed, every little bit adds up to so much more.” Childhood challenges can be overwhelming when the child has special needs. Nestlé Compleat is showing parents its understanding and support with Project Inchstone, a platform that replaces traditional paediatric “milestones,” with “inchstones” — the small, hard-won steps that matter most to families who tube feed.

The long-term platform’s launch is led by a captivating patient- inspired animated film, based on a real caregiver story. It was created by AOR and strategic partner agency, Klick Health, with animation direction and production by Myth Studios, music & sound design by Bark Soho, music composition by Eclectic Music, influencer/partnerships by Star Power, media activation by Real Chemistry, and website development by M360.

The Project Inchstone platform launched during US Feeding Tube Awareness Week and invites caregivers to share their own inchstones, helping shape future tools, resources, and advocacy through 2026. 

Its new digital hub  features downloadable family support videos and activities, and the INCHSTONE WALL OF FAME, where ‘tubie’ families can share their stories that “honour inchstones big and small, from hospital stays to playground days, reminding us that every moment along the way matters”.