There’s something compelling about QuikTrip’s fourth installment in its Savor Summerhood platform by its creative and media agency of record, Laughlin Constable. A Pavlovian effect? It’s unhurried simplicity? The suspense of wanting to find out what is happening – and the reveal, with its aah moment? The 30-second spot is just a young man in a ball picker on a golf course. Oblivious to his setting, he lets the world slip away while he enjoys a moment.

The Savor Summerhood platform highlights the joy individuals experience when taking a break from their daily lives to truly savour summerhood. While many brands take the fast approach to summer, feeling pressured to make the most of it, QuikTrip is positioned as a central character in the experiences that make summer memorable.

The new work is running across programmatic CTV, Live Sports CTV, and social.

Credits:

Agency: Laughlin Constable
Chief Creative Officers: Jon Laughlin & Pat Laughlin
SVP, Executive Design Director, Shawn Holpfer
Group Creative Directors: Rob Anton & Megan DeMeyer
Senior Copywriter: Madeline Hester
Associate Creative Director: Gable Mansfield
EVP, Production and Hive Content Studio: Vincent Geraghty
Associate Director, Content Creation: Connor Weitz
Hive Studio Manager: Dre Lewis
EVP, Media: Vanessa Watts
Media Director: Sarah Ray
Media Supervisor: Diana De La Cruz
Chief Strategy Officer: Katy Gajewicz
Strategy Director: Lee Sunga
SVP, Group Account Director: Marissa Schultz
Account Director: Martha McAuliffe
Account Executive: Molly Sawyer
Senior Project Manager: Julia Cwiklowski

Production Company: PRETTYBIRD 
Directors: The Coles (Walker and Sophie) 
CEO: Kerstin Emhoff
Executive Producer, VP: Suzanne Hargrove
Head of Production: Rachel Main
Line Producer: Claire McGirr

Where the campaign began: