Leo Burnett Australia has boosted its creativity firepower with the new additions of Lenna Boland as group creative director and two new associate creative directors, James Beswick and Rowan Foxcroft.
Boland’s 20+ years of experience includes work with globally recognised brands in the finance, insurance, FMCG, automotive and retail sectors. She joins most recently from Ogilvy in Melbourne, and her work has been applauded by Cannes Lions, LIAs, CLIO, Effies, and New York Festivals. Boland will lead the creative output of the Melbourne-based clients and joins group creative directors, Tim Woolford and Tommy Cehak in Sydney.
Andy Fergusson, chief creative officer at Leo Burnett Australia, stated, “We are thrilled that Lenna is joining the team in Melbourne. She is not only very experienced but has managed to create award-winning work across big clients in some of the toughest categories in her career. She will inject a new energy into the already formidable Melbourne team. We’re also excited to have Bes and Rowan join our creative team. They have proven to be hard-working, fun and intelligent thinkers and have a couple of productions under their belt since joining.”
Lenna commented, “I’m incredibly excited to be joining Andy Fergusson, Julia Sheehan, and the team at Leo Burnett. Their enthusiasm for people, culture and clients, combined with their ambition and proven commitment to producing great work is infectious. It’s an energy and creative vision I’m super chuffed to now be a part of. I can’t wait to roll up my sleeves, have fun, and get stuck in with gusto.”
Creative duo, Foxcroft and Beswick were previously been senior art director and senior copywriter, respectively. They have joined the team with experience in various sectors, such as sports, FMCG, telecommunications, travel and tourism, government, pets and alcohol. They describe the work they enjoy doing the most as non-traditional and fun. Their work has been applauded at Cannes, D&AD, AWARD, London International, the Webbys. They recently scored a Gold at One Show and a Grand Prix at Spikes Asia.
The three new hires follow the recent appointment of CEO, Clare Pickens, and the promotions of Andy Fergusson to CCO and Marijke Spain to CD.
Cover image l-r: Lenna Boland, Andy Fergusson & Julia Sheehan
