You have to hand it to Liquid Death. It knows how to reach an audience. And yes, most of its advertising is provocative to say the least but it gets attention. It’s insanely mad and always entertaining.

The canned water brand’s new social film positions its new electrolyte drink mix for hangovers called Death Dust. And it do so with black humour and a zombie theme.

Credits:

Client & Creative: Liquid Death
Co-Founder & CEO: Mike Cessario
SVP of Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP of Design: Frank Dresmé
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Senior Brand Manager: Tia Sherwood
Senior Nihilist: Brendan Kelly
Senior Graphic Designer: Kellen Breen
Director: Ryan Ebner
Director of Photography: Barry Parrell
Executive Producer: Johnny Eastlund
Senior Producers: Cookie Walukas & Tatianna Rodriguez
Production Coordinators: Rylee Brown &  Juliet Cobb
Production Designer: Robbie Dalley
Production Supervisor: Rylan Keturi
Office PA: Madison Clapp
Video Editor: Tyler Beasley
Original Jingle: Butter

Here are some other wild and wonderful Liquid Death ideas: