From the brand that taste-tested its sparkling water against lobster béarnaise sauce, Japanese wagyu cheeseburger and Beluga caviar tallboys…from the brand that produced a commercial of binge drinking children (it’s OK, it was only water)…and from the brand that produced a heavy metal album based on its hate mail, comes Body by Bert, an ‘80s style workout video by portly comedian, Bert Kreischer.
Yes, canned water brand, Liquid Death is creating advertising that’s nothing like the advertising you know and hate, again.
Bert Features in both a 60-second commercial and a nine-minute Jazzercise workout video. He may not fit into the expected when it comes to workout video stars, but he is making a statement about inclusivity (no doubt, a humorous one, given the brand he represents). The workout exercises are not exactly standard either but they’re just as fun to watch from the couch as Jane Fonda in gleaming lycra. Bert wears gleaming lycra too. In fact, his gleaming size-to-small lycra undies, aka Bert Pro Model Powerbriefs, are available to buy from Liquid Death’s online shop. So is the workout video – as an ‘80s VHS.
Not all the credit can go to Liquid Death for the workout video’s creation. Bert ad-libbed much of its nine minutes.
The campaign is running on YouTube and in Liquid Death’s social channels. OOH is rumoured to be coming soon – in New York’s Times Square.
Here is a taste of what has come before:
Credits:
Client & Creative: Liquid Death
Co-Founder & Chief Executive Officer: Mike Cessario
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP of Design: Franke Dresmé
Senior Campaign Manager: Tia Sherwood
Senior Nihilist: Brendan Kelly
Editor: Tyler Beasley
Executive Producer: Johnny Eastlund
Senior Producer: Tatianna Rodriguez
Director: Rich Downey
First Assistant Director: James Toth
Director of Photography: Michael Townley
