Liquid Death has done some outrageous work in the past but nothing eclipses Ozzy Osbounre telling two teens not to snort its powder version, Death Dust. (OK, so far – who knows where the brand will go next?). He then tells then not to freebase it, inject it or boof it (No need to look it up. Ozzy explains what that is.)
Ozzy is – well, Ozzy; he has definitely earned his title as heavy metal’s Prince of Darkness. The teens are wholesome. Really wholesome. It’s a brilliant juxtaposition in a delightfully awkward commercial. Perfect for appealing to teens in social media. The brand knows its stuff.
The idea came from social media comments received when the brand launched Death Dust with a line instructing people not to snort it.
Here are a few other Liquid Death teen appeal provocations:
