Liquid Death’s penchant for absurd stunts seems to know no boundaries. And this time the canned water brand has sensible Spotify as a partner. The pair have released an urn that they call “the latest innovation in being dead” and claim it will “redefine the afterlife experience”. Because their Eternal Playlist Urn is blue-tooth enabled to play music and, accompanied by a Spotify-built Eternal Playlist Generator, allows people to create a personalised playlist that will sync to the urn for the deceased.

Also according to Liquid Death, research shows that keeping the dead happy makes them 47% less likely to haunt you.

The (for Liquid Death, uncharacteristically understated) urn is embossed with both companies’ logos, and described as having a “minimal and respectful” design appropriate for the “home, columbarium or anywhere in between.”  It costs US$495 before taxes. You have to be in America to buy one.

The campaign video is running on YouTube, social media, and online.

This stunt follows campaign collabs such as Yeti (casket cooler), Dr Squatch (soap for psychos), e.l.f cosmetics (lip embalms), Kylie Kelce (Kegs for Pregs), Depend (pit diaper), Travis Barker (Enema of the State)…