Burger King continues to have fun mocking McDonald’s assets. After launching its Real Meals in the US, the chain is now reminding parents that clowns and birthday parties are not always a happy mix, with a not so subtle dig at Ronald McDonald that plays into the fact that many children are scared of clowns.
The series of print ads by LOLA MullenLowe Madrid promotes Burger King’s birthday parties.
“Burger King knows that birthdays are a very big deal for kids and we believe they should be fun and clown-free,” stated Marcelo Pascoa, head of global marketing for Burger King. “We prefer to be on the good side of children’s memories, not the scary ones.”
Ironically, the agency used clowns to promote Burger King at Halloween in 2017, offering free Whoppers to the first 500 who turned up to each of five selected Burger Kings in the US dressed up as one.
The promotional video was enough to make anyone scared of clowns.
Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Directors: Tomás Ostiglia & Pancho Cassis
Creative Directors: André Toledo & Saulo Rocha
Head of Art: Fabio Brigido
Head of Innovation: Fred Bosch
Copywriter: Luis Giraldo
Art Director: Felipe Antonioli
Managing Director: Tom Elliston
Global Account Director: Carlos Solchaga
Account Supervisor: Adriana Gonzalez Cid
Strategic Planner: Marcelle Santos
Agency Producers: Felipe Calviño & Diego Baltazar
Head of Communications: Sarah Okrent
Photographer: Ale Burset
Client: Burger King
Client team: Fernando Machado, Marcelo Pascoa & Rogelio Magaña