How to make a young man enjoy advertising. LOLA MullenLowe has found the key for Lynx in black humour.
The idea that Lynx can “get the girl” goes to absurd lengths in two commercials, Robbery and Funeral, both directed by Lionel Goldstein (aka, Koen Mortier and Joe Vanhoutteghem).
They’re sure to offend some people. None of those are likely to be within the target audience.
The campaign is running in digital as well as cinemas across the UK, Turkey, Mexico, Argentina and Uruguay.
