There’s a reason some ideas stick. It’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart – a hint of Valencia orange peel in the brew. And Lola USA has added its own absurdity.

The campaign plays up Blue Moon’s orange heritage by bringing back its talking orange characters and pairing them with the unmistakable humour of SNL’s Colin Jost in a series of irresistibly ridiculous scenarios created with Colin Jost’s production company, No Notes.

The campaign builds on last year’s momentum, when Colin Jost was introduced as a Blue Moon celebrity partner, boosting growth for the brand. 

The new work delves deeper into culture for younger audiences. It’s personality-driven, comedic, and culturally attuned with distinctive characters.

The hero spot, Father-Son Talk, plays with young audience’s squeamishness around their parents’ sex lives.

The US campaign, live nationally across digital, social, OTT, is supported by additional social assets and builds on Blue Moon’s Orange & Son campaign that debuted in 2025. 

The social films will run on Meta and TikTok throughout the campaign period. 

Credits
Creative Agency: Lola USA
Global Chief Creative Officer: Chaka Sobhani 
Group Creative Directors: Katie Bero & Brian Culp 
Creative Director: Chris Hanrahan  
Senior Art Director: Greggy Adriano  
Copywriter: Brendan Nicholes 
Art Director: Beatrice Ferro 
Chief Client Officer: Caroline Jackson  
Business Director: Kelly Preston 
Business Supervisor: Stephanie Licht
Group Strategy Director: Cassidy Wilber
Strategist: Alexander Ford

Production: Omnicom Production 
Head of Production: Nick Williams 
Director of Production: Teri Altman 
Producers: Brigid Cooley & Hannah Hadley
Business Affairs Supervisor: Catalina Santamaria Production Company:  Smuggler 
Director: Benji Weinstein  
Executive Producer: Drew Santarsiero 
Line Producer: Jason Manz  

Editing: MackCut  
Executive Producer: Gina Pagano  
Editor: Dave Koza 
Assistant Editor: Cassi Waciega  

VFX: Blacksmith 
Executive Producer: Colin Moneymaker 
VFX Supervisor: Tuna Unalan 

Colour: Rare Medium  
Lead Colourist: Fergus McCall  

Audio: Sound Lounge 
Executive Producer: Dana Villareal 
Audio Engineer: Tom Jucarone 

Social Production Company: 8th Street Productions 
Executive Producer: Steve DeVore 

Editing, Finishing, Colour Grade & Audio Mix: Optimus Post 
Executive Producer: Joanna Woods 
Lead Editor: Tim Cahill 
Assistant Editors: Carly Bickett, Helen Diep 
Lead Colourist: Paul Galati 
Audio Engineer: Zach Scheitlin 

VFX: Omnicom Studios 
Executive Producer: Brian Creech 
Producer: Tommy Lombardi 
Creative Technologist Lead: Will Robertson 

Audio Record: Sound Lounge 
Executive Producer: Dana Villareal 
Audio Engineer: Rob Sayers

Client: Molson Coors Beverage Company
Chief Marketing Officer North America, Molson Coors: Sofia Colucci
VP Marketing, Above Premium Beers, Molson Coors: Elizabeth Hitch
Senior Director Marketing, Blue Moon: Christopher Steele
Senior Marketing Manager, Blue Moon: Lauren Flicher
Associate Marketing Manager, Blue Moon: Emily McAlister

Colin Jost Agency & No Notes Production
Executive Producer, Chief Creative Officer: Colin Jost
Executive Producers: Jeff Grosvenor & Emily Hason
Associate Producer: Rebecca Mazouz