MADE THIS has created a striking patchwork van for Mercedes-Benz Vans to highlight its new options for purchasing and customising a Mercedes-Benz Van, online or in-store. And the specialist production company worked with Team X Australia to create the commercial on the world’s largest LED volume.
MADE THIS shot the ad in Melbourne at NANT Studios, home to the world’s largest LED volume. What made it even more special was that it was the first automotive campaign undertaken on that stage. The commercial was created using virtual production, which has revolutionised the entire process by introducing greater creativity, improved cost and time efficiency, realistic lighting, and above all, seamless real-time integration of visual effects.
“The possibilities are vast in this era of virtual production, and we have only begun to explore its full potential. This exciting chapter unlocks our collective creative abilities like never before,” the company noted.
MADE THIS head of production, Ainslee Littlemore, added, “For this creative project, it was important for us to have complete control over the customisable lighting. Nothing could compare to having the option to shoot at NANT Studios. Their volume stage allowed for unprecedented control over lighting setups and conditions. It is such an exciting moment in production because the facilities that now exist in Australia are truly empowering us with unprecedented possibilities for storytelling. We cannot wait for our next opportunity to return to the Volume and continue pushing the boundaries of visual effects work.”
“Working in partnership with MADE THIS was a dream – with a “one team, one dream” mentality we were able to take our vision to the next level and really create a well-rounded campaign from the ground up. Everything became within reach, and the opportunities MADE THIS provided really pushed the thinking and the craft,” commented Team X senior creative, Jason Hatcher.
Mercedes-Benz Vans marketing and PR manager, Blake Vincent, added, “We designed this campaign to highlight the variety of options available to our customers throughout their entire purchase journey. It showcases our products, services, and support, both online and in-person, from the initial purchase to ownership. Team X and MADE THIS were fantastic to work with. They took our brief and delivered a production that exceeded our expectations.”
Specialised production company, MADE THIS, was launched late last year with the motton, “where artistry meets innovation”. It aims to help clients innovate to stay ahead of the curve and build connections with empathy between their brands and their audiences.
Credits
Client: Mercedes-Benz Vans
Marketing and PR Manager: Blake Vincent
Marketing Specialist: Sophie O’Sullivan
Agency: TEAM X
Creative Lead: Jody Koay
Senior Creative: Jason Hatcher
Copywriter: Jono Wright
Senior Strategist: Radhika Pabari
Group Business Director: Magda Majorek
Account Manager: Miranda Foch
Social Lead: Isaac Sherburn
Production Company: MADE THIS
Head of Film: Ainslee Littlemore
Director: Toby Morris
Producer: Callum Smit
DOP: Liam Gilmour
Editor & VFX: Michael Shanks
Sound Design & Mix: Robbie Balatincz
