Marcel has given Spotify’s global tagline, Listening changes everything, a memorable twist in its TV and digital campaign.

The hero commercial plays with the viewers’ anticipation and excitations to deliver surprise – that great advertising asset that makes ads notable.

The campaign was directed by Vincent Lobelle through Iconoclast and is inspired by true stories. 

Écouter, ça change is running in 20- and 30-second formats in France

Credits:
Client: Spotify
Managing Director France & Benelux: Antoine Monin
Senior Marketing Manager: Marie Ybert

Agency: Marcel
Co-CEO: Pascal Nessim & Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Creative Director: Clément Sechet
Art Director: Theophile Robaglia
Copywriter: Joseph Rozier
Co-Head of Strategic Planning: Léoda Esteve 
Strategic Planner: Ruben Hassan
Associate Director: Thomas Bacharzyna
Business Director: Lucile Wissocq
Account Executive: Léa Reix
Project Manager: Emma Durand
TV Producer: Aurélien Lemesle

Production Company: Iconoclast
Director: Vincent Lobelle 
Producers: JP Gavini & Domitille Laurens 
Executive Producer: David Van Berg 
Production Director: Vincent Veve 
Editing: Philippe Roch 
Colour Grading: Vincent Amor
Finishing: Pierre-Edouard Joubert
DOP: Marco Graziapiana 
Post Production: POSTER 
Sound Production: Prodigious