Marie Julie Gerbauld has been promoted to the role of chief creative officer at DAVID Sao Paulo as of June. Gerbauld is recognised as one of the most prominent voices of a new generation in advertising, and joined the agency in November 2023 as executive creative director. Her promotion comes in a special moment for DAVID São Paulo, which has recently added major accounts such as Unilever (Dove and LUX), Heinz Brazil, General Mills, and Firehouse Subs to its portfolio.

“Appointing Marie to lead our creative team is a milestone for DAVID,” stated Sylvia Panico, Global COO of DAVID. “Since day one, she has built our reputation, driven business growth, and earned accolades at international festivals. This promotion is a well-deserved recognition and a celebration of an exceptional talent.” 

Marie Julie was recognised as Creative to Watch in 2025 by Ad Age, and she is part of the Adweek Creative 100 list, announced last month.

“From the beginning, we knew MJ would make a powerful impact — not only on our client’s business but also on our team,” commented Pancho Cassis, partner & global chief creative officer at DAVID. “She brings a rare combination of creativity, business vision, and craft. We couldn’t ask for a better person to lead the office.”

“More than just inspiring work, what sets DAVID apart is its deeply rooted creative culture — something that touches every area of the agency and makes our process richer and more collaborative. Being part of this and contributing even more makes me truly happy,” Gerbauld added.

Gerbauld has worked at agencies such as Publicis and DPZ in a 20+ year career. Before joining DAVID, she spent three and a half years at AKQA. Throughout her journey, she has created work for global brands such as Google, Nike, Bradesco, Ambev, Unilever, and Coca-Cola, and at DAVID, she led the award-winning Shot on Faber-Castell campaign, which received dozens of international honours, including several Cannes Lions