Ryan Reynolds has another new business partnership, this time with Hugh Jackman. They co-own the Bonds Flying Roos, and they have two major new partners, with monday.com and Blueberry (joining title partner, Bonds). Because Maximum Effort has created the announcement video you can rightly expect it to be loaded with irreverent fun. Of course, it also captures the speed, intensity and national rivalries behind SailGP’s 50-foot foiling catamarans, underscoring why the league delivers some of the most exciting racing in the world.
The multi-year deals commence at the Abu Dhabi Grand Final of SailGP, sailing’s premiere racing league, as the Bonds Flying Roos chase their record fourth title in the global sail racing series.
Hugh Jackman and Ryan Reynolds commented, “We feel a tremendous responsibility to keep the Bonds Flying Roos on top of the SailGP leaderboard. With monday.com’s elite planning, Blueberry’s surgical trading precision and Bonds comfy and somewhat waterproof skivvies, we feel like we’re well-positioned heading into the Abu Dhabi Grand Finale. We have also been told the boat, team and captain matter so hopefully those work out as well.”
Global software company, monday.com, joins as the team’s Official Global Work Management Partner. It will support the operational tempo of a team that moves people, equipment, and content production across continents. By unifying workflows across performance planning, team logistics, content production, repairs, and race-week execution, the AI-first platform will streamline collaboration and keep the Bonds Flying Roos performing at championship pace both on and off the water.
Australian-founded online trading platform, Blueberry, enters as the Official Online Trading Partner of the team. Its partnership aligns with the company’s ambitious growth plans. Blueberry sees SailGP as the perfect arena to connect with global audiences that value precision, agility and high-stakes decision-making, qualities shared by the elite Bonds Flying Roos athletes and smart traders.
SailGP, founded in 2019 by Sir Russell Coutts and Larry Ellison, pits 12 national teams against each other in identical foiling F50 catamarans, hitting speeds over 100 km/h just metres from shore in famous harbours worldwide. Under the leadership of Tom Slingsby, driver and CEO of the Bonds Flying Roos, Australia has dominated the Rolex SailGP Championship, with three titles in four seasons and now looks to cement a historic fourth championship as the BONDS Flying Roos with its new co-owners.
