A casket company isn’t an easy brand to advertise, but the humour of Ryan Reynold’s agency, Maximum Effort, has achieved the improbable – viral success for Titan Casket.
The agency’s black humour played into the arrival of daylight savings in the US. Titan Casket has begun a movement to kill daylight savings to save lives, with a spot featuring Oppenheimer and The Suicide Squad star, David Dastmalchian as its brand ambassador. A casket brand wanting to save lives is inherently funny, Dastmalchian delivery is sharply funny, the script is brilliantly funny.
Dastmalchian (and Titan Casket) encourage Americans to visit BuryDaylightSavings.com to urge the US government to stop shifting time. The site features a suggested script, with statistics from the BMJ and Current Biology and a tool to find your legislator’s email…and a “Buy Now. Die Later” message to encouraging people to consider funeral preplanning.
Spring forward and fall back… are just two ways it could happen. Let’s Bury Daylight Savings. pic.twitter.com/MrQn0m8UOi
— Titan Casket (@TitanCasket) March 7, 2024
