Women are assessed according to their successes. But we learn from failures. Failures shape who we become.
In a new campaign, Worth it Resumé, McCann Paris and L’Oréal Paris invites women to share the stories of the setbacks they have experienced throughout their lives to highlight the importance of failure in a successful career. To kick off the idea, L’Oréal brand ambassadors, Eva Longoria, Andie MacDowell and Helen Mirren, Jane Fonda, and Aja Naomi King and Kate Winslet reveal their own struggles, failures and setbacks on LinkedIn, instead of their successes.
Additional participants include notable female business leaders, Reshma Saujani, CEO of Girls Who Code; Michelle Wong, CMO of Sprinkles; and McCann Worldgroup leaders, Singleton Beato, chief diversity, equity and inclusion officer and Michelle Tang, global chief growth officer.
“We want to change the narrative around failure, especially in the workplace, which is why LinkedIn was the perfect platform for the campaign,” stated Charlotte Franceries, president and global business leader for L’Oréal, McCann Paris. “Whether you’re winning or losing, you’re worth it, and what you once thought was your worst defeat might actually lead you to your biggest win.”
“I am proud to partner with L’Oréal Paris to help empower women to embrace risks and pursue their goals without the fear of failure holding them back,” added Eva Longoria. “As a woman, I have experienced the immense sense of pressure to be perfect, but I have found that you have to step out of your comfort zone and become comfortable with hitting a few roadblocks on the journey to success. My hope in sharing my own failures in my ‘Worth It Resume’ is to help women around the world redefine how they view ‘success’ by inspiring them to celebrate the setbacks, the failures and the struggles that may ultimately lead them to their achievements.”
“For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth. Inspired by the brand’s iconic tagline, Because I’m Worth It, which mission is to value self-confidence and give every woman the power to express their worth, the Worth It Resume aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the steppingstones to success,” commented Delphine Viguier-Hovasse, global brand president, L’Oréal Paris.
The campaign, began running across LinkedIn on April 9 and is supported by a campaign video:
