The Midas Awards for the World’s Best Financial Advertising have announced the 2015 Midas Report rankings.

Midas Report points are calculated as follows:  King Midas Award, 9 points; Midas Award for Innovation, 7 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist Certificate, 1 point.

 The top 3 financial agencies are:

#1. McCann XBC New York 96 points (last year’s #1 scored 61 points)

“We are so lucky to work with clients who care about putting meaningful, impactful work out into the world every day, all over the world. And our team is honoured to be ranked number one in the Midas Report because of that work.” [Joyce King Thomas, chairman & chief creative officer, McCann XBC New York]

#2. Jupiter Drawing Room Johannesburg 79 points (32 points more than it scored last year)

“The Jupiter Drawing Room, Johannesburg is extremely proud to be ranked #2 in this year’s Midas Report and having consistently ranked for the past five years. I don’t think it’s a co-incidence that as every year goes by, we win more and more awards on the Absa business. Certainly, we feel the depth of the relationship we have built up over the years, and the understanding our teams have developed for the business and each other, has been a major factor in achieving this remarkable success.” [Tom Cullinan, creative partner, Jupiter Drawing Room, Johannesburg].

#3. FB7/DXB Dubai (Part of McCann Worldgroup) 76 points. (42 points more than it scored last year)

“Financial brands are often considered creatively placid. But, with the right balance between strategy and creativity, ideas can win hearts, minds and profits. Midas Awards deserves plaudits because it recognises and celebrates such work in financial advertising. As part of the winning teams, we’re very happy and grateful to have the chance for our work on Emirates NBD, MasterCard and Daman win for their creativity and effectiveness. And to be recognised as one of the top agencies amidst great work in financial advertising from around the world.” [Tahaab Rais, regional head of strategic planning, FP7/MENA (Part of McCann Worldgroup)]. 

 The 2015 Midas Report Rankings Top 10:

*First appearance on the Midas Report

The 2015 Midas Awards Grand Jury awarded: 1 Grand Midas Award, 1 Midas Award for Innovation, 61 Midas Gold Ingots, 72 Midas Silver Ingots and 124 Finalist Certificates.

View Australia’s 2015 Midas winners here.

View the full Midas Winners Showcase here.

The 2016 Midas Awards received 23% more entries from 21 countries worldwide.