Your friend bails on you at the last minute. It’s so annoying. Restaurant chain, Outback Steakhouse, and Mischief @ No Fixed Address are softening the blow. Outback is offering a ReplaceMate, to those whose bestie has ditched them.
The idea, Replacements, stems from a US survey in which 72% of Americans have had friends call off plans in the past.
Each Replacemate is a paid actor who will use their improv skills to stand in for the friend who isn’t there.
Amping up the fun, Mischief and Outback have declared May 8 to be Mate’s Day, dedicating the day to the act of being a good friend. This year, a limited edition commemorative pin for the inaugural event will be awarded to customers who dine at the Outback in celebration of the Mate’s Day. The design features a koala and a kangaroo happily shaking hands.
To win a ReplaceMate for dinner at Outback, people in the US were invited to tag their disloyal friend on Outback’s social media channels. Winners who prefer to dine alone or with another friend will be given a $500 Outback gift card. Some runner-ups will receive $50 and $100 gift cards, as well.
