When was the last time you updated your Voicemail greeting? Mischief @ No Fixed Address found that of 1,000 21+ respondents, 76% don’t update their voicemail recording regularly and 44% haven’t updated their voicemail recording in years.
Topo Chico Hard Seltzer and actor and comedian, Ben Schwartz,have opted to refresh and spring clean neglected phone greetings by renting voicemail messages. The reward for fans is free Topo Chico Hard Seltzer and 10 lucky US fans of legal drinking age will also win a personalised voicemail greeting from Ben Schwartz. The reward for Topo Chico Hard Seltzer is free advertising.
Howard Finkelstein, group creative director at Mischief, commented: “Topo Chico is a long established, effortlessly cool brand, so their Hard Seltzer has a chance to stand out from the sea of sameness the category is known for. Hello Topo Chico Hard Seltzer is all about refreshment when you need it most. Whether it’s a hot summer party, or your voicemail message that hasn’t been updated since the early 2010s.”
Until the end of Monday, May 13, US fans can visit hellotopochico.com to select their favourite pre-written message to record as their new voicemail. The first 50 entrants each weekday will receive Topo Chico Hard Seltzer (in the form of a US$36 payment) and will be entered for a chance to win the grand prize of the Ben Schwartz voice recording.
“When’s the last time you updated your voicemail message? I’m guessing it’s been a minute,” stated Schwartz. “That’s why Topo Chico Hard Seltzer and I have partnered up to help people refresh their outdated (and probably cringey) voicemails. And if you’re lucky, you may just get yours updated by me.”
The full campaign covers English and Spanish across TVC, OLV, OOH, social, and retail channels. It also invites hard seltzer fans to say “hello” to its newest flavour, Oasis Cherry.
“Our new Cherry Oasis flavour coupled with a refreshing look and authentic creative campaign will help us stand out in the category,” stated Brittany Norris, marketing director for Topo Chico Hard Seltzer. “We’re giving drinkers new reasons to say ‘Hello Topo Chico Hard Seltzer,’ just in time for seltzer season.”
Credits:
Client: Topo Chico (Molson Coors Beverage Company)
Elizabeth Hitch: Vice President of Above Premium Flavor, MCBC
Joy Ghosh: Vice President of Above Premium Flavor, MCBC
Brittany Norris: Marketing Director, Topo Chico Hard Seltzer
Allison Wallin: Senior Marketing Manager, Topo Chico Hard Seltzer
April Roberts: Marketing Manager, Topo Chico Hard Seltzer
Adrian Gobeli: Associate Marketing Manager, Topo Chico Hard Seltzer
The Coca Cola Company
Dan White: Chief of New Revenue Streams, Red Tree Beverages
Jenny Dowdy: VP of Alcohol, Red Tree Beverages
Michelle Kisner: Director of New Revenue Streams, Red Tree Beverages
Roberto Goizueta: Associate Brand Manager, Red Tree Beverages
Creative Agency: Mischief @ No Fixed Address
Greg Hahn: Co-Founder & CCO
Bianca Guimaraes & Kevin Mulroy: ECDs & Partners
Ross Fletcher: Group Creative Director, Art Director
Howard Finkelstein: Group Creative Director, Copywriter
James Leake: Associate Creative Director, Art Director
Dylan Wagman: Associate Creative Director, Copywriter
Will Dempster: EVP, Production
Tati Lanier: Senior Producer
Elly Lupi: Business Affairs Manager
Jeff McCrory: Head of Strategy
Nimisha Jain: EVP, Strategy
Oliver McAteer: Head of Development & Partner
Kerry McKibbin: President & Partner
Alison Whisenant: Managing Director
Nicole de Ravel: Account Director
Genesis Vega-Arboleda & Eva Russa: Account Executives
Editorial & Post: Cartel
Colleen McKay & Tony Wang: Editors
Kai Yu: Animator
Lauren Bleiweiss: Managing Director
Evyn Bruce: Executive Producer
Jen Tremaglio: Post Producer
Audio: Wave Studios
Isaac Matus, Audio Engineer
Eleni Giannopoulos: Producer
Vicky Ferraro: Executive Producer
PR: Phaedon
Fulfillment: Merkle
