Mother understands humans. And it has given that understanding to KFC in a wonderfully incisive campaign for the fast food chain’s delivery service. It knows that “nobody is watching” is licence to do all sorts of things that make you comfy, like hanging out in your undies and putting your feet on the table things at home. It has used these familiar things to remind Brits that KFC delivery is an asset, particular as the weather gets colder.

This knowledge is delivered in a delightfully deadpan voiceover in a series of four 20-second spots, underlined by heavy metal classic, Breaking the Law by Judas Priest.  

Jack Hinchliffe, chief marketing officer, KFC UKI, commented, “Winter is coming, and as the nights get longer, it’s hard to think of anything better than enjoying KFC in the comfort of your own home. And that’s what this campaign is all about – doing what you want to do. Slip those PJs on, put your feet up, turn on the TV and order delicious Original Recipe chicken straight to your door. It couldn’t be easier.”

Richard Tahmasebi, creative director, Mother London, added, “There’s a lot of stuff you can’t do at KFC. Reasons of propriety, decency and practicality mean that certain behaviours are prohibited. These are fair and reasonable prohibitions, but prohibitions, nonetheless. And that’s why there’s KFC Delivery. Because sometimes you want to do some of that stuff while you enjoy your chicken. That’s where our new campaign comes in.”

The campaign is running across all channels and will cover KFC UKI’s official sponsoring of ITV’s 2022 FIFA World Cup broadcasts, from late November until the final on December 18.

Creds:
Client: KFC UK&I (KFC Delivery)

Creative: Mother
Strategy: Mother

Production Company: Biscuit Filmworks
Director: Jeff Low
Post Production: Electric Theatre Collective
Grade: Luke Morrison @ ETC
Edit House: Shift Post
Editor: Saam Hodivala
Audio: Sam Robson at No8
Music Clearance: Pitch & Sync