What sets KFC from what is now quite a crowd of competitors? The Colonel? Yes, but ads featuring him abound already. And there’s that pesky clown rival. The secret herbs and spices? That asset seems to have got lost in the annals of time, or maybe no longer inspires people. Besides classic southern fried chicken is no longer all that KFC does.

What still sets that KFC apart is that it’s “finger lickin’ good”. Anyone could have owned this. KFC does. And Mother is making sure that people remain connected to its emotive power.

You may notice a Pavlovian response to the commercial below. It was intended. 

https://youtu.be/FdfqMUcUFEk

Note from Mother: The music is a reworking of Nocturne op.9 No. 2 by Chopin, who was famously a fan of the Colonel’s iconic mix of 11 herbs and spices.

The 60-second TVC is supported by OOH and a content series about finger lickin’ etiquette.

Dhiren Karnani, marketing manager at KFC UK & Ireland, commented, “KFC is truly finger lickin’ good, and this campaign will re-ignite the meaning back into the phrase we all know and grew up with.”

Credits 

Creative: Mother

Strategy: Mother

Media: Mindshare

Production Company: MJZ

Director: Nicolai Fuglsig

Producer: Tim Wild

DOP: Molly Manning Walker

Editing  Rick Russell  @ Final Cut

Editor: Rick Russell

Post Production: Black Kite 

Producer: Tamara Mennell

Colourist: Richard Fearon

VFX Lead: Dan Sanders

Sound: 750mph

Engineer: Sam Robson

Music Arrangement: Ilan Eshkeri

Photographer: Sam Wright

Producer: Charlotte Dale

Agency: Siobhan Squire

Retoucher for CRAVE work: Dennis Post Production