You love something so much you see it in everything. KFC’s ultimate cult product, the Double Down, is back and spicier than ever as the Zinger Double Down and Mother has tapped into the obsessive psyche of a true believer, by turning the entire world into an ad for the Double Down – through some not-so-subtle visual trickery. A hypnotic double down chant adds to the attention grab of these fast and furious adverts.
Phoebe Syms, brand manager from KFC UKI, commented, “Using ‘doubliminal’ messaging, we’re altering people’s perspective on the world, so that whenever they see any mundane ‘double’ objects out in the wild, they immediately think of the Zinger Double Down.”
The campaign launched with five films across online, linear TV, VOD, DOOH and social — a bunkbed, perfume bottles, a summer holiday, a watch and even the KFC logo itself become Zinger Double Downs right before our eyes. The films were created by mixing classic production techniques with cutting-edge technology to create work that’s loaded with personality, blending live-action footage, animation and AI-generated elements into one cohesive universe.
Martin Rose, executive creative director at Mother, added, “Each film begins with a totally different look and feel to lull the audience into a false sense of security, before unexpectedly morphing into Zinger Double Down.”
The ‘seeing double’ message is also being amplified via OOH and guerrilla activations across everyday objects, from double yellow lines, to double doors, to double steps and Double Decker busses – all helping to build the subliminal message.
Credits
Brand: KFC UK & Ireland [Zinger Double Down]
Brand Manager at KFC UK&I: Phoebe Syms
Agency: Mother
Creative: Mother
Strategy: Mother
Production Company: Private Island
Director: Chris Boyle
Executive Producer: Helen Power
Producer: Áine O’Donnell
Post Production, AI Generation, CG & VFX: Private Island
Post Production: Black Kite
Producer: Tamara Mennell
VFX Supervisor: James Marshall
Colourist: George Kyriacou
Sound Design: 750mph
Sound Engineer: Sam Ashwell
Sound Producer: Olivia Ray
Music Supervision: Mr Pape
Composer: Jordan Crisp
