From award-winning campaigns for Uber Eats, KFC, and IKEA to global experience across four continents, Luke and Fabio bring a decade of creativity and craft to Mother’s London office

Mother has promoted Luke Dawson and Fabio Montero to creative directors. Montero is about to celebrate ten years at Mother; Dawson, five, relocating to London from New Zealand where he worked at Colenso BBDO, Saatchi & Saatchi and Ogilvy. At Colenso, he was responsible for Skinny Mobile’s multi-award-winning campaign, Friendvertising, the #1 Most Effective Telco ad of 2020.  

Montero has worldwide experience, joining Mother in 2016 from Ogilvy Singapore, with previous stints at Ogilvy in Paris and Grey Worldwide, thjnk and Jung von Matt in Germany.

At Mother, the pair have delivered award-winning work for a wide range of clients including KFC, IKEA, Uber Eats, Stella Artois, Toyota, Pedigree, Philips, Unilever and NZ Olympics.

Notable work at Mother includes When You’ve Evil’d Enough for Uber Eats that was awarded at Cannes Lions, D&AD, and The One Show this year:

…Get Groceries Effortlessly for Uber Eats:

and KFC’s Vertically Gifted, the ads “too tall for TV”.

Hollie Walker, executive creative director at Mother, commented, “Luke and Fabio epitomise creativity at Mother, bringing incredible energy, ideas and craft to everything they do. They’re also great fun, and a key part of who we are as an agency. Exuding warmth, generosity and passion every single day.”

Cover image l-r: Luke Dawson & Fabio Montero