While Cher gave Uber Eats’ Get almost, almost anything campaign a huge splash of new energy in Australia last week, Mother has given Uber Eats a whole new brand platform in the UK this week. When You’ve Done Enough, Uber Eats, puts Uber Eats at the centre of those need downtime moments that everyone knows and feels in the world today. The first in a series of films has fun with how celebrities entertainingly embrace their downtime.
The first film, Evil’d Enough, drops its audience into what appears to be the middle of a classic film scene, starring Javier Bardem in his next iconic evil role. He and his generals sit at a menacing boardroom table in his lair, discussing the next steps for world domination (for what must be the millionth time). But when Bardem decides he’s had enough of evil-ing for the day, he knows exactly what he wants: a little downtime, provided by sushi ordered on Uber Eats – and Happy Days.
The campaign continues Uber Eats’ history of featuring top celebrities in its commercials. Academy Award-winner, Javier Bardem, who is well known for playing malevolent characters during his acting career. The film was also directed by Emmy Award-winning filmmaker, David Shane, and produced through O Positive.
Javier Bardem stated, “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
Maya Gallego Spiers, head of marketing at Uber UK, added, “Our new brand platform ‘When you’ve done enough, Uber Eats’ perfectly sums up our role in people’s lives. With our signature humour and charm, this campaign reflects our commitment to being there for people who want some downtime delivered to their door.”
David Shane commented, “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”
The full campaign covers TV, OOH, digital, social, and PR.
Credits
Client: Uber
Agency: Mother
Creative: Mother
Strategy: Mother
Production Company: O Positive
Director: David Shane
Executive Producer & Producer: Nell Jordan
Executive Producers: Ralph Laucella & Marc Grill
Production Manager: Polly Leach
Director of Photography Sebastian Blenkov
Production Designer: Andy Kelly
Costume Stylist: Verity Hawkes
Editorial Company: The Quarry
Editor: Paul Watts
Edit Executive Producer: Tor Adams
Edit Producer: Dilia Knobel
Post-Production: Time Based Arts
Post Executive Producer: Josh Robinson
Post Producer: Chris Aliano
VFX Supervisor & Lead: Miguel Wratten
Colourist: Simone Grattarola
Music: KO Music
Music Supervisor (Score): Andy Oskwarek
Composer: Phil Kay
Music Licensing: Mr Pape
Music Supervisor (Happy Days): John Connon
Sound House: No 8
Sound Engineer: Sam Robson
Sound Producer: Karen Noden
Media Agency: PhD
