Singapore Airlines has a new parcel service – sending humans as parcels. The New Zealanderlivery Service lets New Zealanders list themselves online, share a unique tracking link with a loved one overseas, include a note explaining why they should be selected, and even choose Express Delivery if they’re ready to go immediately. Selected deliveries are then tracked live on the website.

Yes, it’s a campaign, created by Motion Sickness, with the website developed by Ed. Studio. It is running until August 15 to celebrate 50 years of Singapore Airlines operating international flights to and from New Zealand and the service is supported by out of home, audio, digital, social and radio.

The New Zealanderlivery Service is available via nzds.nz. In its first week, more than 8,500 Kiwis listed themselves for delivery, with the first selected deliveries scheduled for London and Zurich.

Credits:

Client: Singapore Airlines
General Manager NZ: Wilson Young
Marketing Manager: Preeya Prakash
Marketing Executives: Sabrina Findon, Saskia White & James McDuff

Creative Company: Motion Sickness
Executive Creative Director: Sam Stuchbury
Strategy Director: Robbie Allen
Creative Director: Melina Fiolitakis
Creative: Tim Smith
Senior Designer: Patrick Hickley
Designer: Maddy Price
Artworker: Moana Peterson
General Manager: Alex McManus
Senior Account Director: Lucy Bell
Senior Account Manager: Kate Wilkinson
Head of Production: Joseph McAlpine
Production Manager: Alexandra Schofield
Photographer: Matt Hurley

Web Partner: ED. Studio
PR: Rise and Shine PR
Media: Motion Sickness & PHD