MSQ Sport + Entertainment captures the inner world of golfers in a commercial for Callaway Golf Europe, with creative and production by Homeground, with a commercial that sends desire straight to the viewers’ heart. The campaign marks the weekend the clocks go back for summer time  – which means the end of waterlogged greens, rain-pelted fairways and playing golf in anoraks as spring weather returns.

The hero commercial makes perfect use of evocative slow motion and understated British humour, and the celebrity pull of tennis legend and Callaway ambassador, Andy Murray, who narrates the commercial, as well as comedians, ForeBrothers (Patrick, Ronan and Declan Moloney); golfers, Inci Mehmet, Trey Niven, and George Blackshaw, and two-time Major winner and Olympic gold medallist, Xander Schauffele.

The campaign, Get Sprung, is running across all of Callaway Golf Europe’s social and digital channels, supported with a competition on the @CallawayGolfEU Instagram channel, giving followers the chance to win a season starter pack, including Callaway Chrome Tour Golf Balls, Tour Authentic Gloves, and a round of golf on the Old Course at St Andrews, Links Trust.