WPP has won the top three industry awards in the 2023 New York Festivals Advertising Awards.
WPP won Holding Company of the Year; VMLY&R won Agency Network of the Year; and VMLY&R Commerce US won Agency of the Year
OREO won Global Brand of the Year; fischerAppelet won PR Agency of the Year; and Ladoble won Film Production Company of the Year
The 2023 Industry Award recipients are determined by the number of top-scoring entries that earn trophies within the competitions based on scores determined by the New York Festivals 2023 Executive Jury.
Agency of the Year – VMLY&R Commerce US
VMLY&R Commerce US’ Agency of the Year Award was won largely for Oreocodes. The entry also earned VMLY&R Commerce the Grand Award along with an impressive haul of Gold, Silver, and Bronze trophies. Also contributing were the agency’s Gold Awards for Coca-Cola and Wendy’s.
“It’s an incredible moment for our agency teams and clients to receive this level of recognition. Our collective ambition has been to lead the industry in realizing the creative potential in commerce. Seeing our work elevated to the global stage, and celebrated across categories, validates the power of creative commerce in driving brand experience and business impact,” stated Manuel Bordé, global chief creative office, VMLY&R Commerce
Global Agency Network of the Year – VMLY&
VMLY&R proved its worth on a global scale, achieving the highest score for its entries in all mediums and producing the highest calibre of top scoring creative work across all of its agencies within the competition.
“We’re honoured and humbled by this recognition from New York Festivals as Network of the Year (VMLY&R) and Agency of the Year (VMLY&R Commerce). I’m happy to celebrate this smart, innovative work — work that takes tremendous effort, not to mention the partnership of great clients. It’s also incredible to have the growth of Commerce recognized, as we push for all the amazing ways creativity can being leveraged to turn buying moments into memorable and impactful brand experiences,” stated Debbi Vandeven, global chief creative officer, VMLY&R.
Global Brand of the Year – OREO
OREO won 2 Grand Awards with Oreocodes and OREO Cheat Cookies. VMLY&R Commerce US’ Oreocodes, which won the New York Festivals Grand Award in the Commerce & Creativity category, used the resemblance between barcodes and a stack of OREO cookies to provide consumers with exclusive OREO offers. Saatchi and Saatchi Düsseldorf Germany’s OREO Cheat Cookies won the Grand Award in the Collaborations & Partnerships category for Mondelez Europe with an innovative collaboration between OREO and Xbox.
“Our exceptionally talented teams love to create opportunities for our fans to share in the playful OREO spirit and these campaigns are two of the many illustrations of their commitment to the brand,” commented Nicolas Henault, director Oreo. “I am immensely proud of what we have accomplished together around the world to bring OREO to our consumers.”
Holding Company of the Year – WPP
WPP has been crowned Holding Company of the Year for the second consecutive year.
“It’s an honor for WPP to be named New York Festivals Holding Company of the Year and a real testament to the excellent work created by our agencies. I couldn’t be more proud to be part of an organisation that continuously pushes the boundaries of what and where creativity and innovation can happen,” commented Rob Reilly, WPP global chief creative officer.
Public Relations Agency of the Year – fischerAppelt, relations Germany
This new award provides agencies with the opportunity to enter the PR Company that is associated with their campaign.
fischerAppelt, relations Germany has won the inaugural Public Relations Agency of the Year Award for its work together with Philipp und Keuntje. Award-winning campaigns include The Homeless Gallery for Hamburger Kunsthalle / Hinz&Kunzt; H.A.N.S. – The Hateful Audio Notification Service for cake / Laut gegen Nazis; and THE RISE for growney.
“I firmly believe creativity is a superpower that we should use more often to shape our world and to make it a more sustainable, compassionate, friendly, inspiring, and nourishing place for all. At fischerAppelt, we feel that our interconnected collaboration is key in supporting creativity with this task. And that’s the beauty and the strength of the different entities that comprise our group,” stated Diether Kerner, chief creative officer, fischerAppelt.
Film Production Company of the Year – Ladoble
4 grand Trophy wins for DDB Mexico’s Data Tienda for client, Gahr WeCapital, contributed to Ladoble Mexico winning Film Production Company of the Year Award.
Ladoble’s creative work for DDB Mexico also earned an impressive 5 Gold Towers, 2 Silver, and 1 Bronze. The New York Festival Film Production Company of the Year Award celebrates excellence in filmmaking and is awarded based on the total points earned, irrespective of whether the entries were submitted by the production company, advertising agency, or a third party.
“We are very happy and grateful because we have received such an important recognition in our first participation in the New York Festivals awards. I want to first of all thank the whole organization; To Diego Mimo Ortiz who gave us the opportunity to share our way of working; to the people of Data Tienda who trusted us, and to the entire crew of Ladoble who made the production and magic happen every day,” stated José Arnal, chief executive officer, partner and founder of Ladoble.
View the 2023 winner’s showcase visit here.
