Clemenger BBDO Melbourne has strengthened its shopper marketing, experiential and activation division, Activation, promoting Nick Jamieson to creative director. Bryn Marriott joined as head of activation from Red Bull in July.

Jamieson joined Clemenger BBDO Melbourne in July 2015 as a senior copywriter before moving across to Activation as its creative lead.

During his time with the agency, Nick has led the shopper marketing creative on a number of the agency’s campaigns, including Carlton Dry’s recent Underthink It campaign, Myer’s Giftorium and Carlton Draught’s Pub Tour among others.

As creative director – Activation, Nick will work alongside the creative department to continue driving integrated thinking across the business.

Nick Jamieson

James McGrath, creative chairman at Clemenger BBDO Melbourne, commented, “As we drive for interactivity at the heart of everything we do, Nick with his very collaborative instinctive nature brings the consumer to the forefront of our consciousness”.

Jamieson added, “Simply working in the number one agency in the world alongside a team of immensely talented people is privilege enough, so being given the opportunity to lead the creative output for the Activation department is incredibly humbling. I’m hugely excited to continue working with our clients and continuing to creating brand experiences that truly connect.”