Nike’s in-house team may well have a winner on its hands with a very new look for Nike advertising created by teaming up with fashion photographer and director of photography, Petra Collins, known for her distinctive style.
That distinctive style includes shooting on 16mm Kodak a young man gaining Flash’s super speed ability in the new Air max DN sneaker, walking on water and walking up buildings, and including its entourage of youth-magnet stars – Drake, Billie Eilish, Sha’Carri Richardson and Erling Haaland.


The film was produced by Division, on Kodak 500T in 16 mm format, with director of photography, Todd Banhazi. It was filmed in Budapest, with celebrities filmed in Los Angeles and Manchester and added in. It is underscored by Fatboy Slim’s hit song (apparently forever), Praise You. Post-production is by Monumental on Paris.


Petra Collins also shot the stills images for the campaign.