Seven weeks ago, DB Export, Colenso BBDO and Gull launched a way for people to clean up the environment by drinking DB Export beer. Now, they’ve launched a non-alcoholic way, too.
DB Export, Colenso BBDO and Gull launched a fuel for cars called, DB Export Brewtroleum, in July. It’s a clean-burning biofuel made from the yeast leftover after DB finishes brewing beer.
Who, apart from an ad agency, would have thought that everyday blokes would go out of their way to save the entire world? Well, a nation of men did. Men throughout New Zealand have been committing selflessly to the task of drinking DB Export.
So far, DB Export drinkers have helped to create over 300,000 litres of the planet-saving biofuel – enough to open a DB Export Brewtroleum station and partner with Gull to supply 60 service stations around the country.
…Which has made people who don’t drink sad. They want to save the entire world also.
So DB has created DB Export 0.0% Citrus – a lager with 0.0% alcohol and natural lemon juice…that contributes to the production of the planet-saving biofuel, nonetheless.
…And because DB Export’s agency is Colenso BBDO, the launch campaign makes the new big idea, alcohol-free world saving, just as compelling:
Credits:
Client: Maud Mejiboom-van Wel, Sean O’Donnell & Tony Wheeler
Agency: Colenso BBDO
Production company: Scoundrel
Director: Tim Bullock
