The world’s leading sports entertainment company is determined to make its mark in Australia and New Zealand in a very noisy marketplace.

The challenge given to creative content agency, Now We Collide, was to drive awareness of the sports personalities and talent contributing to the new Australian edition of ESPN.com, and enhance the credibility of ESPN’s local sports coverage.

So the agency put together a collection of content pieces featuring Nick Reiwoldt (AFL), Jude Bolton (AFL), Brett Kimmorley (NRL), Greg Growden (General/Rugby), Brad Haddin (Cricket) and Stephanie Brantz (General/Soccer).

Each has unquestionable credibility with Australians in his or her chosen sports. But to break through the noise of competitive sites, the agency went deeper into their stories to create a collection of watchable profiles that get behind these sportspeople’s success, their individual journeys and the passion they have for all sports.

Now We Collide filmed a separate video content story for each of the talent and the viewer will get to learn something different about each. For example, NRL legend Brett Kimmorley is a golf tragic and Sydney Swans legend, Jude Bolton, had a concrete cricket pitch in his back garden and is a massive fan of EPL side Arsenal.

The agency has combined its candid interview style approach with illustrations and motion graphics to create richer stories for each personality. This approach also ties into the overarching brand campaign created by Now We Collide, which launched late last year.

Now We Collide gives ESPN cool stuff to share

The stories will air on ESPN and across ESPN’s YouTube and social channels.

John Webb, marketing manager, ESPN commented, “The standard of creative produced has been of the highest quality and we have full confidence in the guys continuing to produce work that connects to our audience on all platforms.”

“ESPN is constantly innovating and challenging the status quo and this fits perfectly with our mission to create contagious content and campaigns through strategic insights and ideas led creative thinking,” added Keir Maher, managing partner, Now We Collide.