The Most Beautiful Sound by Grey New York for American Society of Clinical Oncology (ASCO) (Health & Wellness) was won the NYFHealth Awards 2024 Grand Award. It was the world’s first project to capture the sounds of cancer cells destroyed and use that to aid patients during the healing process.
The Most Beautiful Sound was a major presence at the ASCO 2023 convention in Chicago, the world’s largest oncology conference. It impacted more than 34,000 healthcare professionals, with many providing testimonials on the power of hearing cancer cells destroyed for the first time ever.
In addition to the Grand Award, The Most Beautiful Sound won 2 NYF Gold Towers, 1 Silver, and 2 Finalist Awards.
The 2024 shortlist was curated by the Health & Wellness and Pharma Grand Jury underwent rigorous evaluation by the NYFHealth Executive Jury panels. Spearheading these critical sessions in New York City to finalise this year’s champions were Susan Perlbachs, chief creative officer for Eversana Intouch, as chair of the Health & Wellness Jury, and Bruno Abner, executive creative director for Grey Health, guiding the Pharma Executive Jury.
The Executive Jury awarded one Grand Award, 12 Gold Towers, 20 Silver, and 22 Bronze awards.
“We’re incredibly honoured to be awarded the Grand Award from the New York Festival for our project, The Most Beautiful Sound. This idea continues to reverberate within the oncology community, receiving overwhelmingly positive feedback. It stands as a testament that nothing is impossible when you have a relentless team and a brave client,” said Guy Bricio, group creative director, Grey Health NY. “We hope this work inspires the industry to continue to produce important work, capable of driving action, changing behaviour and giving patients hope.”
“Congratulations to all the 2024 winners. The calibre of the work truly reflects the rapidly evolving industry. Grey New York’s The Most Beautiful Sound stood out as an exceptional example of creative excellence, raising the bar for innovation and inspiration. This ground-breaking campaign embodies the spirit of transformation and hope, setting a new standard for the power of creativity in healing,” added Scott Rose, president, New York Festivals Advertising Awards competitions.
“Creativity and innovation led the way in this year’s submissions,” stated Jennifer Vizina, executive director, NYFHealth Awards. “Top-tier agencies showcased their inspiration from groundbreaking campaigns to trailblazing initiatives, the highest calibre of work left a lasting mark on the industry and inspired us all.”
Area 23, an IPG Company won Gold Towers for include SEEN BOOK for Speak Up in Bronchiectasis, The Messenger for KERENDIA (finerenone), and Toxic Portraits for Horizon Therapeutics. Area 23 also earned 8 Silver Towers, 7 Bronze, and 17 Finalist Awards.
FCB Health New York, an IPG Health Company earned double NYF Gold Towers for EQL BAND for client EQL BAND.
Other Gold Tower winners were Havas Health & You with Outcare v2 for Hospital Samaritano; Klick Health with The Congregation for podHER; TBWA\Health Collective with Ashe Versus for Moderna; Eversana Intouch with Inequality You Can’t Ignore for The Chrysalis Initiative; and VML Health with Dogs Without Borders for SFBO.
The international New York Festivals Health Awards applauds the world’s best healthcare advertising and celebrates creative achievement within the healthcare advertising, marketing, and communication space beyond the barriers of language and culture.
View the entire gallery of Healthcare & Wellness & Pharma campaigns earning Gold Towers, Silver, Bronze, and Finalist Awards, here.
