Christmas doesn’t make everyone happy. In fact, everyone else’s Christmas joy can make a lonely person even more dejected and an unhappy person even more miserable. Last year, Pornhub told the story of an elderly man who was feeling left out of his family’s merry Christmas until his grandson gave him a thoughtful present – a gift card from Pornhub.
That commercial, Pornhub’s first attempt at Christmas advertising, collected nearly seven million views. And Pornhub is giving advertising a go again this Christmas with another heartstring tugger by Spanish creative agency, Officer & Gentleman.
This year, the 90 second story is underscored by a reworking of Silent Night. The words now emphasise the loneliness of the people features in the ad – a cleaner, a factory security guard (who bears a striking resemblance to Justino from last year’s Spanish Christmas lottery ad by another Madrid agency, Leo Burnett), an old man (who beats a striking resemblance to John Lewis’ man on the moon by adam&eve/DDB) a woman and a young man.
As each goes about his or her lonely business (presumably) on Christmas Eve, they receive a gift by email – Pornhub – and sadness turns into joy.
The much bigger budget production also targets a much wider audience. “After last year’s spot, we decided we wanted our Christmas campaign to become a hallmark of the holiday season for the whole family,” noted Corey Price, vice president of Pornhub, in the launch statement.
“This year we’ve gone big, as we know Christmas ads are a big thing. So we’ve partnered with the new office of Caviar in Madrid and Twentyfour-Seven, who are known for producing work for Nike, Adidas, Samsung, Honda, Super Bowl ads, plus a whole lot more, and famous for facilitating the biggest and most professional productions out there!”
Pornhub is proving itself to be quite a clever advertiser:
Credits:
Agency: Officer & Gentleman
Creative directors: Javi Iñiguez de Onzoño & Alex Katz
Art Directors: Alex Katz, Luis Álvarez & Daniel Marco Muñoz
Copywriter: Javi Iñiguez de Onzoño
Agency producer: Andy Stevenson
Client services director: Harry R. Francis
Production Company: Caviar Madrid
Director: Kinopravda
Executive producers: Zico Judge & Alfonso Cazalilla
DOP: Bet Rourich
Production manager: Xavi Vara
Post production: Glassworks Barcelona
Sound mix: Oido
Music composition: Palindromo Music
