PornHub’s first attempt to overcome the problem of introducing fees won an attention-grabbing ad ban, but its later ads are viewer magnets also.
There’s a lot of free porn on the internet – much of it produced by a company called MindGeek on its network of porn sites, the most well-known being PornHub, RedTube, XTube, and YouPorn.
MindGeek as worked its way to the top of the adult industry, only to realise that giving it away for free isn’t the only (or its best) option.
So PornHub launched a premium streaming service that offers ad-free HD viewing, exclusive content and faster playback—for a monthly fee of US$9.99.
That was the easy part. PornHub Premium mimics the Netflix model.
Convincing people to pay for porn isn’t so simple.
PornHub’s first go at an ad smacked its face against The Parmigiano-Reggiano Cheese Consortium, who threatened legal action unless the ad was removed…which was very widely reported. Congrats on all the free publicity, PornHub.
PornHub had, however, already found more humorous things to turn into “the PornHub Premium of…”
…wedding dresses:
…and Los Angeles real estate:
The story of PornHub’s 2014 campaign is funny. This radio host’s presentation of five of the ads is even funnier, making this video a must watch on two counts:







