In video games, gamers spend an enormous amount of time concocting recipes that earn them extra performance points. Healthy, well-balanced meals. Their avatar, in theory, is eating as if a flexitarian. In real life, unlike their avatar, gamers eat whatever they can get their hands on. Even with good intentions to eat better, they often don’t really know how.

Ogilvy Paris and Interbev, a French inter-profession that promotes flexitarianism  with its campaign, Love meat, eat it better,have launched Eat like your avatar, an operation to promote better eating, created with French gamer, Valouzz.

Valouzz, a YouTube star who made his name via his channel alternating between vlogging personal adventures and gameplay sequences, took the challenge. For a fortnight, he had to eat and cook the same foods and recipes as those unlocked by his avatar in the famous adventure game, Zelda.          

On his social platforms, Valouzz chronicled his experience during the 15-day challenge.

Like a logbook, it’s a real voyage into his daily life, where all his challenges, joys and difficulties are shared, and above all the benefits this challenge has brought him. The short documentary has already racked up over 285K views.

Credits
Agency: Ogilvy Paris
President: Mathieu Plassard
President & Chief Creative Officer: Matthieu Elkaim 
Art Director: Thomas Chatenay
Copywriter: Quentin Burette
Business Director: Romain Bruneau
Account Manager: Marjory Law
Account Executive: Félix Brugnon
Account Assistant: Sofiann Boutaïb 
Head of Production: Aurélie Appert
Motion Designer: Quentin Lohr
Sound Designer: Nicolas Brandel