It looks like a fashion film. Apparently, its target audience is young and female. Ogilvy Paris’ global campaign film for Nestlé Waters launches new flavoured sparkling drink brand, Maison Perrier with an exploration of a chateau , Maison Perrier, by Lily (whose resemblance to Emily in Paris is perhaps intended?).

The film, directed by Damien Chazelle [La La Land, Babylon] reveals rooms in the “atelier”, each in the colour of a specific Maison Perrier flavour from its range of sparkling flavoured waters, energy drinks, mocktails and juice-based sparkling waters.

The campaign, that highlights elegance and creativity of the famous French brand, is running on TV, digital and out-of-home.

Credits
Agency: Ogilvy Paris
President: Mathieu Plassard
President & Chief Creative Officer: Matthieu Elkaim
Executive Creative Director: David Raichman
Creative Director: Julien Bredontiot
Art Director: Bertille Vermot
Copywriter: Jean Estauver
Business Partners: Melanie Marchand & Claire Roy-Thermes
Account Director: Guillaume Coelho
Account Executive: Cécile Driay
Legal: Segolène de Saint Albin, Dorothée de Honnaville & Laetitia Schneider

Global Client Leader & Global Chief Client Officer: Sophie Hoffstetter
Global Chief Creative Officer: André Laurentino
Global Strategic Lead: Paul Matheson
Global Planning Partner: Pauline Desforges
Global Managing Partner: Sam Pierce
Producer: Virginie Sagan 
Sound: Rémy Dorne 

Director: Damien Chazelle 
Production: La Pac & Superprime 
Music: Justin Hurwitz 
Photographer: Petra Kleis