What happens if you can get literally anything from Uber Eats? To find out Ogilvy Spain has created the brand’s most ambitious commercial to date in the brand’s Get Almost Almost Anything platform, that underlines Uber Eats as more than just food delivery.
Antonio Banderas gets an unexpected Goya.
The consequences are hilarious, chaotic…and epic. The commercial is loaded with storytelling and cultural references, including several Easter eggs paying tribute to some of the most iconic works of Spanish artist Francisco de Goya — from The Drowning Dog and Self-Portrait at the Easel, to The Burial of the Sardine, The Third of May 1808, and The Clothed Maja… culminating in a final wink to Spanish culture with a failed restoration turned into a new “Ecce Homo.”
“Having an iconic actor like Antonio Banderas on board has been a real luxury. His warmth and recognition have been key to emotionally connecting with Spanish consumers,” stated Patricia Medeiros and Pablo Cachón, creative directors at Ogilvy. “With Antonio’s talent and charisma, we’ve been able to explore the extremes and hilarious consequences of ordering anything, while reminding people that, in reality, ‘almost almost everything’ is the perfect amount of what you can order.”
“At Uber Eats you can order much more than food: from restaurants to supermarkets, convenience stores, or even florists. The idea that you can order almost almost anything allows us to play with scenarios as outlandish as this one. And having Antonio Banderas as the lead gives us the chance to do it with humor, warmth, and a nod to the best of Spanish culture,” added Gianluca Benincasa, head of marketing for Uber and Uber Eats in Southern Europe.
The spot, directed by Damien Shatford and produced by Biscuit/Roma, is only the beginning of a much more ambitious campaign. A full 360º strategy has been designed, with different brand and product spots across TV, video-on-demand platforms, digital media, events, outdoor advertising, and other spectacular placements, starting September 16.
Credits:
Client: UBER EATS
Client Team: Gianluca Benincasa, Florentijn Diepeveen, Maria Machado, Silvia Bethencourt & Matthias Reusch
Creative Agency: OGILVY
Chief Creative Officer: Roberto Fara
Creative Directors: Patricia Medeiros & Pablo Cachón
Creative Team: Eduardo Macedo, Leonardo Marcal, Neboa Fresco & Alvaro García
Managing Director Advertising, Brand & Content: María Herranz
Account Director: Laura Gias
Account Executive: Natalia Vargas
Talent Manager: Juan Pablo Oviedo
Head of Strategy: Concha Santiago
Comms Director: Enrique Caballero
Social Team: Laura Yébenes & Ana Merino
Production Companies: Roma Production House x Biscuit Filmworks
CEO & Executive Producer: Pablo García Acon
Executive Producer Roma PH: Juan Bascon Sever
Executive Producer Biscuit: Rupert Reynolds-Maclean
Producer Roma: Assaf Eldar Stadler
Director: Damien Shatford
Director Creative Assistant: Scott White
DOP: Lasse Frank
Editor: Luke Haigh
Editing House: WORK EDITORIAL (Frankie Elster)
Head of Digital Unit: German Sandin Eredes
Post-Production: HOGARTH
Head of Production: Aarón Lago
Executive Producer: Pablo Riaño Sánchez
Producer: Fran Ruiloba
Head of Post-production: Elena Nebreda
Post-Production Manager: Javier Rodríguez
Post-Production Coordinator: Eva Miravete
Colour: Xavi Santolaya & Fabián Matas
VFX Leads: David Marín & Carlos Camarillo
On-set VFX Supervisors: David Marín & Carlos Camarillo
VFX Artists: Javier Fernández, Luis Gratacos, Celia Hurtado, Jie Zhou, Arnau Alsina & Pablo Lozano
CGI-3D Lead: Alejandro Jimenez
Animation & Motion Graphics: Carlos Camarillo
Sound Design & MUSIC PAMPAM
Sound Studio: Iberian Media
Media: PHD Media (Óscar Mañez & Marta Gonzalez Bara)
