Daryl missed out on seeing the youngest Australian to score a century in his test captaincy debut…

…because he was at the local tile store. Looking at bathroom soap dishes.

M&C Saatchi Melbourne is reminding Cricket Australia fans not to be buying bathroom fittings, watching funny stunt videos or making a cup of tea during this summer’s CommBank Bank Test Series.

Or as M&C puts it, “Don’t be a Daryl.”

“Don’t Be A Daryl highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own Daryl moment,” Ben Amarfio, Cricket Australia general manager – media, communications & marketing, noted.

This summer Daryls will miss out on seeing Australia play host to arch rivals New Zealand, the West Indies and India – and the first ever Day-Night Pink-Ball Test at Adelaide Oval.

M&C’s reminder not to miss the moment will run throughout the summer during the Commonwealth Bank Test Series against New Zealand and the West Indies, the Victoria Bitter One Day International Series against India and the KFC T20 International against India.

The 45 second TVC for the upcoming CommBank Bank Test Series is currently airing nationally.

Credits:

Creative agency: M&C Saatchi Melbourne

Managing director: David Dahan

Executive creative director: Paul Taylor

Senior creative team: Mike Plumridge & Mathew Hine

Strategy director: Kate Smither

Account directors: Nick Bollard & Christina Lalogianni

Senior producer: Zoe Rixon

Designers: Adriano Russo & Anton Plews

Director:  Michael Shanks

Executive producer: Natalie Taylor

Director of Photography: Edward Goldner

Editor: Tim Isaacson

Client: Cricket Australia

General manager, media, communications & marketing: Ben Amarfio

Head of marketing: Sonia Bijelic

Marketing manager: Panayiota Ward