Old people kissing. Nooooo. Society doesnt like it. Advertising likes it even less. Burger King rarely cares about what advertising likes or doesn’t. Esepcially as it’s turning 70 – the age when you can do what you like.
Its campaign of older people kissing aims to make people take notice mostly that 70 years later the fire’s still burning, a reference both to Burger King flame-grilling since 1954. But there’s also the very real fact that sexuality exists in older people too.
The campaign, created by a partnership between Buenos Aires agencies, Room 23 and Trans Company, launched in Brazil and will extend to other global markets.
