Omnicom has united 180 US and adam&eveDDB New York to form Lola USA, a distinct regional arm within a broader micro-network that includes Lola Madrid and Lola\TBWA in Brazil. Originally founded in Madrid, Lola has earned global recognition for its creative work, and this move represents the brand’s elevation into a broader, globally connected micro-network.

The agency, operating across Los Angeles and New York, is led by CEO, Agathe Guerrier, and CCO, JD Jurentkuff, Lola USA, and built with a strong creative foundation, with 50% of the organisation dedicated to creative roles. It is designed around a talent model that prioritises investment in ideas over overhead, enabling creative adaptability without compromise. Additionally, more than half of the talent at Lola USA bring over a decade of experience, reflecting a commitment to human craft underpinned by Omnicom’s AI and platform capabilities. This structure is intentional – to put investment into talent over the service model.

Lola USA launches with clients including adidas, Porsche, Molson Coors, JetBlue, Disney and McCain, and focuses on delivering breakthrough creative work grounded in strong strategic thinking. Capabilities at Lola USA span brand and marketing strategy, enduring platforms, campaigns, brand design, and social and editorial storytelling.

“Many marketers are feeling the squeeze, with shrinking ambition driven by tighter budgets and uncertainty,” Agathe Guerrier stated. “Launching a creative agency in the U.S. right now may seem counterintuitive, but that is exactly what gets us fired up. We’re here to position a new type of agency; one that combines the artisanal culture of an independent, with the depth of technology and connected capabilities only Omnicom can provide. An agency reimagined for the future, with consultative acumen and cultural edge.”

Guerrier brings two decades of marketing, brand, and communications experience across Paris, Tokyo, London, and Los Angeles. She most recently served as CEO of 180 US, where she united the LA and NYC offices.

JD Jurentkuff is no stranger to big brands and big moments, collecting over 100 major advertising awards including Gold at Cannes Lions and two Emmy Awards. Prior to 180 US, Guerrier and Jurentkuff held leadership positions at TBWA\Worldwide and Apple agency, TBWA\Media Arts Lab, respectively.

“We’re unashamedly ambitious,” he commented. “From top to bottom, there’s something beautifully irrational about how driven this team is to solve hard problems for our clients. We’re hungry. We’re obsessed. And we won’t rest until our friends jealously text us about what we’ve created.”

The agency works on a player-coach model, where leadership remains hands-on in the work. Design plays a central role, embedded across disciplines rather than siloed. Kimmy Harvey serves as head of creative operations. Mike Bokman and Jason Ashlock are executive creative directors. Mitch Horton leads as head of design.

On the strategy and business side, Elliott Bastien serves as head of strategy; Laura Cona as chief growth officer; Devon Hay as managing director; Caroline Jackson as chief client officer, and Margaret Coleman as head of account management.

Cover image: Agathe Guerrier & JD Jurentkuff