FCB New York has topped the list of winners from 50 countries in The One Show 2024, with 14 Gold Pencils.
The Pencil and Merit winners were announced in advance of the conclusion of Creative Week 2024 on May 17 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “Of the Year” honours will be unveiled.
Thirteen of FCB New York’s Gold Pencil wins were for Dreamcaster on behalf of AB InBev, Michelob ULTRA, working with 456 Studios New York, making it the entry with the most Golds this year. Three Golds each were in Experiential & Immersive and Radio & Audio-First, two in Interactive & Mobile Craft, and one each in Branded Entertainment, Creative Use of Technology, Integrated/Omnichannel, Moving Image Craft & Production, and Music & Sound Craft.
TBWA\Media Arts Lab Los Angeles won 11 Gold Pencils, with seven for Apple Fuzzy Feelings, including two each in Branded Entertainment and Design.
Marcel Paris was awarded 10 Golds working with Les Artisans du Film Paris and Prodigious Paris for WoMen’s Football on behalf of Orange. They included three in Film & Video, and two in Branded Entertainment.
Ogilvy PR New York won eight Gold Pencils, all for Michael CeraVe on behalf of CeraVe. Two each were in Direct Marketing and Social Media, and one each in Branded Entertainment, Health & Wellness, Integrated/Omnichannel, and Public Relations.
Rethink Toronto also won eight Golds, including four for Kraft Heinz Heinz Ketchup Fraud, two in Print & Promotional, one each in Direct Marketing and Out of Home, and three for Coors Lights Out on behalf of Coors Light, one each in Out of Home, Print & Promotional, and Social Media.
McCann New York won seven Gold Pencils, including three in Design, all for Microsoft ADLaM.
Wieden+Kennedy Portland also won seven Golds all for DoorDash DoorDash-All-The-Ads. Five of the Golds were with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles (two each in Film & Video and Integrated / Omnichannel, one in Direct Marketing), and two were with Superette San Francisco, the creative studio at DoorDash, both in Social Media.
View all One Show 2024 Pencil winners here and the online list of the winners here.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.
Australia won 7 Gold, 5 Silver, 14 Bronze and 39 Merit awards:
Gold Pencils:
- Revolver x Somesuch Sydney with The Monkeys Sydney, Revolver Sydney and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Writing – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Branded entertainment, Music Videos
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Effectiveness, Single Region or Market – Consumer / Brand
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Use of Data, Innovation – New Ideas in Creative Use of Data
- VML Australia Melbourne with Airbag Sydney/Melbourne“FitChix” for Honest Eggs Co. in Health & Wellness, Creative Use of Data
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Health & Wellness, Promotional Items
- VML Australia Melbourne with AIRBAG Sydney/Melbourne “FitChix” for Honest Eggs Co. in Out of Home, Innovation – New Ideas in Out of Home
Silver Pencils:
- M&C Saatchi Sydney with Collider Studio Sydney “The Plastic Forecast” for Minderoo Foundation in Creative Use of Data, Data Visualization – Dynamic / Responsive
- Special Australia “Shift 20 Initiative” for Dylan Alcott Foundation in Cultural Driver, Popular Culture Impact
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Branded Entertainment, Long Form Video – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Music & Sound Craft, Original Music – Song
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Out of Home, Innovation – Use of Media in Out of Home
Bronze Pencils;
- Edelman Sydney with Barde Films Jakarta “Street Code” for HP in Public Relations, Innovation – Execution in Public Relations
- Eleven/TBWA Sydney with Bolt Sydney “The First Wheelchair Ballkid” for Mastercard in Design, Design for Good
- Finch Sydney with Howatson+Company Sydney and Mosaic Music and Sound Surry Hills “Im Dying Inside” for Modibodi in Branded Entertainment, Short Form Video – Series / Episodic
- Howatson+Company Sydney with Finch Sydney and Mosaic Music and Sound Sydney “I’m Dying Inside” for Modibodi in Interactive, Online & Mobile, Mobile Video
- Howatson+Company Sydney with Finch Sydney and Mosaic Music and Sound Sydney “I’m Dying Inside” for Modibodi in Social Media, Social Post – Single Platform Series
- Leo Burnett Australia Sydney with Herd MSL Sydney and PXP Studios Sydney “The Wedding That Fans Built” for Diageo / Bundaberg Rum in Social Media, User-Generated Content (UGC)
- M&C Saatchi Sydney with Collider Studio Sydney “The Plastic Forecast” for Minderoo Foundation in Interactive & Mobile Craft, Creative Use of Data
- Revolver x Somesuch Sydney with The Monkeys Sydney, Revolver Sydney and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Direction – Single
- TBWA\Melbourne with Eleven Melbourne and Fanclub PR London “Winnie-The-Pooh: The Deforested Edition” for Who Gives a Crap in Public Relations, Public Relations for Good
- The Monkeys Melbourne with PHD Media Worldwide Melbourne “England Bitter” for Victoria Bitter in Social Media, Stunts & Activations
- The Monkeys Melbourne with Squeak E Clean Studios and Sweetshop “Weather Anything” for Macpac in Film & Video, TV, VOD, & Online – 31-60 Seconds – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Music & Sound Craft, Artist / Brand Collaboration
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Use of Technology, Commerce
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Direct Marketing, Commerce
New Zealand won 1 Silver 4 Bronze, 5 Merit awards:
Silver Pencils:
- Special Auckland with South Pacific Pictures Auckland and Images & Sound Auckland “Last Performance” for Partners Life in Creative Effectiveness, Brand Partnerships
Bronze Pencils:
- Colenso BBDO Auckland with MBM Wellington “Delivereasy Lawyers” for Delivereasy in Out of Home, Billboards & Transit – Single
- Dentsu Creative Aotearoa Auckland with Riot Design Auckland “Aid Aisle” for FreshChoice in Direct Marketing, Experiential – Brand Installations
- Dentsu Creative Aotearoa Auckland with Riot Design Auckland “Aid Aisle” for FreshChoice in Out of Home, Brand Installations
- The Monkeys Aotearoa Auckland “Bagels by BENEE” for ASB in Branded Entertainment, Music Videos
